KKW Announces Fragrance Launch

Claire Strucko, Copy Editor

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Kim Kardashian West (KKW) is back with more KKW Beauty, except this time it isn’t makeup.

The 37 year old fashion icon has released three different fragrances. The fragrances launched on the KKW Fragrance Website  on November 15, 2017 and sold out in six days.

KKW Beauty first launched in June of 2017. Kardashian West released contour sticks which sold out within 3 hours.

For a 30mL bottle, the price is $35 and for a 75mL bottle the price is $60. The initial launch produced 300,000 bottles of the perfume.

Kardashian West announced her creations and launch date on October 25. KKW Crystal Gardenia, KKW Crystal Gardenia Citrus, and KKW Crystal Gardenia Oud each obtain a unique scent different from the other. (KKWFragrance)

Crystal Gardenia, a floral scent with a top note of water lily evoking a wet petally effect to the opening. Gardenia Citrus possesses a similar scent with “a bright fresh floral bouquet capturing all stages of a flower…” Lastly, Gardenia Oud holds a bergamot and lavender scent with hints of red roses and jasmine, according to KKW Fragrances.

The packaging of the fragrances were in no way random; they resulted from Kardashian West’s healing process. “It all started when everyone would come over and bring me healing crystals at a time in my life where I needed some healing,” Kardashian told PeopleStyle.

KKW Beauty’s past launches consisted of her Creme Contour and Highlight Kit, Powder Contour and Highlight Kit, and her Creme Liquid Lipstick Collection.

According to CelebrityInsider, Kardashian is reportedly pleased with her successful launch and honored people trusted her creation.