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Hershey pays 1.6 billion for maker of Skinnypop

Haley Daniels, Hershey Section Editor

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The Hershey Company has bought Amplify Snack Brands for approximately $1.6 billion.

The Hershey Company, known primarily for making chocolate and sweets, has now moved into new territory and purchased Amplify Snack Brands which is famous for Skinnypop popcorn, Oatmega protein bars, and Tyrell’s potato chips.  

It was on the December 18, 2017, “[The Hershey Company] announced that they have entered into a definitive agreement under which Hershey will acquire all outstanding shares of Amplify for $12.00 per share in cash,” according to The Hershey Co. website.  

Amplify Snack Brands is based in Austin, Texas and has been selling all sorts of snack goods since 2010, with CEO Thomas C. Ennis. “Since Amplify’s inception in 2014, our company’s goal has been to bring transparency to our products, and clean ingredients and great tasting snacks to consumers,” said Tom Ennis, Amplify Snack Brands, Inc. President and Chief Executive Officer in a press release on Amplify’s website.

Above, a picture of one of the new items in the “Skinnypop” line is introduced on Amplify’s website. Hershey’s recent purchase will feature this brand new item. (Skinnypop Website)

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Hershey pays 1.6 billion for maker of Skinnypop