Small Business Saturday Breaks Records at Local Stores

Clare Canavan and Leah Koppenhaver

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On November 2, 2017, Small Business Saturday brought a record number of locals to shops in downtown Hershey.

In 2010, American Express started Small Business Saturday in effort to support local businesses in the community. Many stores around the world now participate in Small Business Saturday to raise awareness for their local shops.

One shop in particular, Knock Knock boutique on W Chocolate Ave, made their highest number of sales from Small Business Saturday. Knock Knock Boutique opened at 9am Saturday morning and closed at 8pm.

“This was the busiest day ever for us. The store was continuously filled with shoppers until around 6:30,” said Emily Drobnock, Knock Knock owner.

According to Knock Knock Boutique’s website, Knock Knock specializes in costume jewelry, scarves, and other fashion trends at an affordable price.

Knock Knock was not the only shop in downtown Hershey that participated in Small Business Saturday, Small Town Fudge, located directly next to Knock Knock, and Simply J boutique, located on Caracas Avenue, also took part in this day.

After Small Business Saturday, the Knock Knock boutique’s winter hours started. This is Knock Knock’s fourth year open for the holiday season.

“Overall the Small Business Saturday was a huge success,” said Drobnock.

Knock Knock Boutique has a blue sparkly storefront to advertise their statement accessories for shoppers. The blue, white, and black banner represents that they participated in Small Business Saturday. (Credited to Knock Knock’s Instagram Page)