By: Madison Held
After one year of being open Knock Knock Boutique is still watching success come through the door day by day.
Knock Knock Boutique Located at 110 West Chocolate Avenue in Hershey, will be celebrating its first official Birthday on October 19th, 2015. Throughout the year, owner Emily Drobnock has been capable to see all her hard work in the shop pay off. Drobnock has been able to watch trends take off and people of all ages come to her store and appreciate her passion for jewelry and accessories.
Drobnock is pleased that a year after opening her customers are still liking what she puts on her shelves. “We have good customers, and they keep coming back, which is a good sign” said Drobnock.
Drobnock never expected Knock Knock to pick up as many customers as it did. In fact, people of all ages are visiting the shop. Although it’s primarily women who come shopping at Knock Knock, Drobnock said that guys do come in every once in a while looking for a present to give to someone.
Within the shop Drobnock makes adjustments based on the season and what is trending. “Right now we are gearing up for Christmas,” Drobnock said, “so little gifts like necklaces, bracelets, and scarves are usually popular.”
Drobnock is pleased that a year after opening her customers are still liking what she puts on her shelves. “We have good customers, and they keep coming back, which is a good sign” said Drobnock.
Drobnock learned throughout the year that social media was a great way to get the word out about Knock Knock. The boutique has multiple social media accounts, including Twitter, Facebook, and Instagram.
“We primarily use social media for advertising,” Drobnock said, “if you follow us you’ll see me post when new things come in.”
Drobnock explained that her customers leave her reviews on social media. Some of them even tag Knock Knock when they post a picture wearing something from the boutique.
For Drobnock this is what she calls connection with her customer’s. Drobnocks explained that kindness to customers is key at Knock Knock, especially if it means they’ll come back another time. For example Drobnock tries to remember customers and what they buy so it can help her lead them in the direction of something they may be interested in next time.
Along with knowing what her customers like to buy, Drobnock also looks for trending items to sell. “We just got the Pink Breast cancer awareness Lokai bracelets which are huge right now,” said Drobnock.
At the beginning of the year Drobnock said she had seen her customers go from the bold accent necklaces to more of layered, thin necklaces. However as winter approaches Drobnock said that then scarves become more popular.
Drobnock said she couldn’t have made it one year without her customers or her family.
As Drobnock said “My family helped me to create a good foundation and the customers are the main reason we are still here.”
