How can one man’s business possibly compete against one of the biggest chocolate companies in the world?

Ask Eric Cayton, who opened Small Town Fudge on Chocolate Avenue in Hershey, PA on April 22, 2017. Eric wants to share his delicious homemade fudge with the residents of Hershey, and make a name for his business in the process. He believes that with time and effort he can slowly grow and expand his business in tandem with The Hershey Company.

Cayton was born and raised in Hershey, PA which resulting in him becoming fascinated with Milton Hershey and the art of making confectionary treats.

Eric studied at the Culinary Institute of America. After his time learning at the CIA, Cayton said, “I came back to my hometown and wanted to work in the same field as Milton Hershey.”

He believes his homemade fudge is the highest quality and the best tasting fudge in the country.

However, running a one man business isn’t easy in the slightest, and there are a lot of trials and tribulations that need to be overcome in order for the business to be a success. According to Director of Community Development, Chuck Emerick, opening a food business in Hershey requires a food permit from the Department of Agriculture and building permit to make the necessary renovations to the building such as counters and shelves.

Emerick said, “Starting a new business can be difficult, so the town of Hershey tries to give support to small local businesses owners.”

Eric Cayton is the sole owner, and employee of this establishment. Eric said “This results in 14 hour work days.” His hard work has resulted in him being able to sell his fudge at Hershey Park, and he hopes eventually to be able to sell his confections at Chocolate World. Despite this, he still plans on keeping the store on Chocolate Avenue, as that is bringing in a lot of new businesses.

Emily Drobnock, owner of the Knock Knock Boutique, which is right above Small Town Fudge is a supporter of Small Town Fudge.

Drobnock said, “As local business owners we support each other.”

Downtown Hershey is going through a revitalization as many new businesses start up. By all the stores helping each other they feel this will help every individual store thrive, and gain new customers, as one owner can recommend a nearby business to their own customers and vice versa.

Local businesses depend on community members to support their sales. Local resident Betsy Gensemer said, “I live in Downtown Hershey, and I enjoy the fudge.”

Cayton uses a lot of Hershey Company products for his fudge, and word of mouth has made this store a popular spot.

“Mr. Hershey Chocolate is my favorite,” said Gensemer.

Nevea Burgus from Lebanon, Pennsylvania said, “I just saw the sign and the free samples. Now I will recommend this place to my friends.”