The Hershey Company, in partnership with the NCAA, has announced that Shaq-A-Licious XL Gummies are the official gummy of March Madness. The gummies, shaped like basketball star Shaquille O’Neal’s face, will be featured throughout the tournament.
“The NCAA DI Men’s Basketball Tournament is full of fun and energy that aligns perfectly with the Shaq-A-Licious XL Gummies brand,” said Dan Mohnshine, Vice President of Customer Marketing at The Hershey Company. “With Shaq-A-Licious joining our other Hershey’s brands as NCAA partners, we’re ready to score big sweet and salty game day moments.”
The gummies will also be featured at the Reese’s College All-Star Game on Friday, April 4. Fans attending the game can sample the product, win giveaways, and take part in interactive experiences during breaks.
The Reese’s College All-Star Game is a free event held on Reese’s Final Four Friday.
