Did you know that in 2022, “Crumbl Cookies” sold more than 300 million cookies, according to CNBC?
Crumbl Cookies, a modernized bakery, has become the face of the baking industry in the past two years. Many “Gen-Z” teens and young adults are invested in their new weekly flavors and “Mini Mondays.” With Crumbl Cookie’s growing notoriety, the face of modern bakeries will likely change.
Crumbl Cookies has very quickly become popular due to its name. Just like Starbucks, many people who are searching for status would rather visit Crumbl Cookies than your average hometown bakery. With new flavors each week, influencers and young, impressionable customers flee to the stores to publicize the latest editions of cookies/cakes. Delish, a pastry journal, states that Crumbl Cookies has grown to “900 locations across 50 states in under six years“. Not only can almost everyone access Crumbl Cookies, but they can also show them off to their friends. Rapidly, Crumbl Cookies is taking over the trending bakery market.
Recently, the company came out with a new “weekly flavors” edition of their brand, drawing in various people. Collaborations like Oreo, Olivia Rodrigo, and Snickers create excitement and interest within the younger demographic, and many younger customers find satisfaction in showing their friends the new flavors they have purchased. “Mini Mondays” cater to people who prefer smaller portions. Regular cookies come in boxes of one, four, six, or twelve. Whether it’s a party or a small sweet treat, Crumbl Cookies can cater to every customer.
Crumbl Cookies stores have electronic kiosks that leave customers with minimal interaction from workers to order their treats, which is a desirable accessibility point. This provides customers with fast and easy wait times for food. It also increases sales for the business with a point-of-purchase display, making customers create more impulse purchases. Without the pressure of an employee asking what you would like to order, it eases customers and gives them time to process what treats they would like.
